It is called "Ambitions" and will be released at the 1th of June and the current price at amazon is $40.
We'll get new jobs such as the firefighter, private investigator, doctor, ghost and we can control our Sims during working hours. There are also jobs like the architect or the fashions stylist which have an influence on your neighbourhood. Our Sims will also get some new activities, e.g. inventing, sculpting and tattooing.
As fas as I can tell there will be no points for the EA store but as with the last expansion registering the game gives you access to some free downloads.